A Commercial Musician/Composer
Sometimes music simply establishes a mood. It may be absent of a distinct melody to avoid competing with a script. Other times music is bold and drives the commercial production. But even in its shortest form, music plays an important role in advertising. (Read how)

"There is often an impressive boost in clients' ad recall when I incorporate what I've learned about the psychology of hit song form into my advertising music projects."
-Terry Vital

25 years in the ad business and a Berklee music education gives Terry unique ability to reflect brands through music. In each case, she aims for her compositions to not only resonate with client corporate or product brands, but also their target audiences. Her skill as a composer and multi-instrumentalist means that in nearly every case she performs all instruments in her arrangements and invites vocalists to her studio as needed. Because of this, Terry delivers on-point composition and performance, yet sports uncommon responsiveness to the fast pace of her clients.